Now that the holidays are finally over, let’s take a look back at the very fruitful partnership we had with ABSOLUT VODKA in Ralph’s Groceries. We were excited and honored that an iconic brand like ABSOLUT chose to partner with us for a holiday cocktail campaign. So we collaborated with Instagram Super Mixologist sensation @housepoured to design.
some amazing holiday-themed cocktails using DIABOLO and ABSOLUT, and the fan response was astonishing!
At Ralph’s locations sales for both brands surged beyond expectation through the holidays, with year-over-year sales up 41% in November, and a whopping 68% in December! With numbers like that we wish it were the holidays all year-round.
If you didn’t have a chance to try these amazing cocktail designs, it’s not too late! All the recipes can still be found on our website, so we can celebrate the holidays all year round!